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PowerMTA SMTP server

Why PowerMTA SMTP server is best

December 16th, 2022 Posted by Uncategorized 0 thoughts on “Why PowerMTA SMTP server is best”

What is PowerMTA?

PowerMTA SMTP server is a software application which allows users to send large amounts of e-mails. It is often used by companies who have to send a lot of emails on a regular basis, such as newsletters or promotional material or trnsactional mails.

PowerMTA can be configured to send email using various protocols such as SMTP, HTTP and SMPP. It also offers many features that are great for bulk emails, such as support for multiple DomainKeys/DKIM signatures and the ability to throttle email delivery to avoid overloading recipient mailboxes. Additionally, PowerMTA provides detailed logs that can be used to troubleshoot any issues that may occur during the email sending process.

Features of PowerMTA

  • Concurrent connections and multiple messages can be configured on each connection
  • Allow Throttling
  • Setting Repeat and Bounce Duration
  • Provides an authentication method
  • Drop connections from low priority queues
  • Build reputation for new IPs
  • Suspending, Deleting, and Recreating Queues
  • Delivers 10x more emails compared to alternatives
  • Compatible with email protocols
  • Handles both outgoing and incoming messages
  • Effectively Segment Email Streams Using Virtual MTAs
  • Good Email Deliverability Rates
  • Integration Options for third party softwares
  • Hosting with Linux and windows servers
  • Industry bench mark

How to install PowerMTA SMTP server

Buying and licensing PowerMTA is just one side of the story. The software must be properly installed and configured before it can be used for email marketing campaigns. PowerMTA SMTP server can be install on any VPS of your choice.

With over 300 pages of implementation guides with over 200 different configurations, it’s not easy to decide which one is best for your business.

Once installed and PowerMTA has started sending email campaigns, you can continuously improve your email deliverability by improving your sender reputation. Moving from generic email marketing techniques to more streamlined and sophisticated techniques can go a long way toward improving your email deliverability.

Need help setting up and managing your PowerMTA instance? If so, give us a tip and change your email marketing game. Click here to get solutions.

email marketing automation

Email Marketing Automation

December 5th, 2022 Posted by Uncategorized 1 thought on “Email Marketing Automation”

What is Email Marketing Automation

Email marketing automation is a tool that automates the process of sending emails to prospects and customers. This technology helps companies streamline their marketing efforts by automating repetitive tasks such as sending out emails, managing customer lists, tracking customer engagement, and more. With email marketing automation, companies can save time and money while still delivering personalized and targeted messages to their prospects and customers. Additionally, email marketing automation can help companies increase customer loyalty and engagement by allowing them to create more meaningful connections with their customers.

The benefits of email marketing automation

One of the biggest benefits of email marketing automation is its ability to help businesses save time and money. Automation eliminates the need for manual data entry and allows businesses to spend more time focusing on other aspects of their business. Additionally, automated emails are more accurate and reliable than manual emails, reducing the risk of errors and mistakes. Automation also helps businesses to increase engagement and improve customer loyalty by providing timely, tailored content that is relevant to the customer’s needs and interests.

How to Make email marketing automation more effective

Email marketing automation is a great way to streamline your marketing efforts and increase your reach. With the right strategies, you can make your email automation more effective than ever. To do this, you should consider segmenting your audience so that each message is tailored to the right people. Additionally, you should use A/B testing to determine which messages are most successful and refine your approach.

Examples of automated email use cases

A welcome e-mail is good example of email automation. Suppose you have a website where users can register an account. When they sign up for an account, a trigger of automated welcome message sends to their e-mail address, which have basic information about their website or business.

Automated emails are also used for surveys and feedback requests. Customer feedback is a useful tool to improve your business, and the best way to obtain feedback is to ask for it. When a client makes a purchase or uses your services, you can use it as a trigger to send an automated email requesting feedback on that product or service. The more information you get from your customers, the more you can adjust your business and its products or services accordingly.

There are innumerable other examples of e-mail automation used for marketing, but the above are few of the most popular use cases.

Start building relationship with your customers

Automating emails helps you find your target audience and engage your clients. Unlike manual campaigns, automation runs behind the scenes when you tend to perform other important tasks.

Discover how UniqSMTP’s complete marketing automation services compare with competitors. Click here for more details.

Some examples of these email tool

1. Mautic Email automation software
2. Hubspot
3. Sendinblue